Craft Spirits, Craft Beer & Cider to have their Own Stage at the Next ProWein
The trend trio Craft Spirits, Craft Beer & Cider is very much in the limelight at the next ProWein from 18 to 20 March 2018. The already established special show “same but different” is dedicated to these handpicked products and boasts an exclusive stage for them in its own hall. “On the urban bar scene, in trendy eateries and also in the wine merchant’s trade Craft Spirits & Co. are playing an increasing large role and are tapping into ever new customer bases. This is an excellent reason for incorporating this theme into ProWein,” said Marius Berlemann, Global Head of Wine & Spirits, explaining Messe Düsseldorf’s latest decision. “Add to this the fact that 39% of our ProWein trade visitors are interested in craft spirits and 45% in craft beer, as reflected in this year’s Visitors’ Survey. As a result we plan to create an additional, market-relevant line-up for our customers.”
With some 50 expected exhibitors Hall 7.0, right next to the North Entrance, will be home to the trendy gastronomy and bar scene. The fizzz Lounge care of trade publisher Meininger Verlag – the hotspot for bartenders – will move from its previous location in Hall 12 into the “same but different” Hall 7.0. The comprehensive international spirits range at ProWein will remain in Hall 12.